SCHOOL OF THE ARTS   |  UNIVERSITI SAINS MALAYSIA

DR. NORFARIZAH BINTI MOHD BAKHIR

Senior Lecturer
+604 653 3808
This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.

Education

  • University Sains Malaysia (PhD in New Media)

    2020 

  • Savannah College of Art and Design (SCAD) USA (MFA Computer Art),

    2002-2004 

  • Wanganui Regional Community Polytechnic New Zealand (BFA Computer Graphic Design)

    1995-1998 

Areas of Expertise

New Media Technology, Graphic Design and Visual Communication, Digital Heritage, Cinematography and Video Composition

Research Interest

  • New Media Technology
  • Graphic Design and Visual Communication
  • Digital Heritage
  • Cinematography and Video Composition

Research Topics

  • Blended Teaching Mode Innovation of Film and Television Creative Course Innovative Design of the Cultural Heritage
  • Consumers' User Experience on Apps for Digital Heritage Collections
  • Application of Serious Games and Digital Game-Based Learning (DGBL) in Higher Education
  • Representations of Images of Asian Women In Film From Postcolonial Feminism Perspective

USM EXPERTS

SPORTLIGHTS

  • PUBLICATIONS



    1. Lyu, Z., Bakhir, N. M., & Ouyang, S. (2023). An Investigation of Chinese Consumers' User Experience on APPs for Digital Heritage Collections. International Journal of Entrepreneurship and Management Practices, 6 (21), 01-08.

    2. Ziwei, L., Bakhir, N. M., & Shuangping, O. (2023). The Relationship between User Perceived Value and Use Intention of Digital Cultural Heritage Collection Apps: An Empirical Study from China. International Journal of Academic Research in Business & Social Sciences, 13(6), 908 – 918.

    3. Tang, J., Chen, S. & Bakhir, N.M. Blended teaching mode innovation of film and television creative course based on semantic wave theory. Education and Information Technologies (2023). https://doi.org/10.1007/s10639-023-11962-8

    4. Chen Shu, Liu Yujia, Norfarizah Mohd Bakhir (2023). Research on Innovative Design of Yiyang Paper Shadow Hat Patterns Based on Sacred Geometry. Journal of Silk ISSN 1001-7003, CN 33-1122/TS

    5. Jasni Bin Dolah, Armeet Kaur Chal Amreek Singh, Aznan Bin Che Ahmad, Muhizam Bin Mustafa, Ahmad Zuhairi Bin Abdul Majid, Nur Zaidi Bin Azraai, Norfarizah Binti Mohd Bakhir, 2022, Review on the effectiveness of aromatherapy oils in the learning of autistic children in an educational setting, Journal of human-centred Technology, 1/1: 1-9

    6. Jasni Bin Dolah, Armeet Kaur Chal, Aznan Bin Che Ahmad, Muhizam Bin Mustafa, Ahmad Zuhairi Bin Abdul Majid, Norfarizah Binti Mohd Bakhir, Nur Zaidi Bin Azraai, 2021, Aromatherapy on Learnıng of an Autısm Chıldren: A Revıew of the Lıterature, Turkish Online Journal of Qualitative Enquiry, 12/4: 238-244

    7. Norfarizah Binti Mohd Bakhir, Mohd Asyiek Bin Mat Desa, A. Ghafar Bin Ahmad, 2020, Permainan Interaktif Galah Panjang: Pemeliharaan Permainan Tradisional melalui Penggunaan Teknologi, Gendang Alam, Gendang Alam, Jilid 10 (2), 2020: 148 – 163

    8. Shanthi A/p Balraj Baboo, Ambigapathy Pandian, Norfarizah Binti Mohd Bakhir, Mohd Asyiek Bin Mat Desa, Jasni Bin Dolah, Lim Jing Yi, 2020, Digital Media Literacy: Cultivating Productive Practices among Young People in Malaysia, Media Matters: Networked Media Research Report Volume 3

    9. Shanthi A/p Balraj Baboo, Ambigapathy Pandian, Mohammed Zin Nordin, Norfarizah Binti Mohd Bakhir, Mohd Asyiek Bin Mat Desa, Jasni Bin Dolah, Lim Jing Yi, 2019, Digital Media Literacy: Cultivating Productive Practices among Young People in Malaysia, Media Matters, 3

    10. Hikayat Sang Kancil and Buaya an Interactive Animation, Advances in Social Science, Norfarizah Binti Mohd Bakhir, Julina Binti Ismail @ Kamal, Education and Humanities Research (2018) 11. A Study on Children Storytelling Design Through 3D Animation and Augmented Reality Application, Julina Binti Ismail @ Kamal, Norfarizah Binti Mohd Bakhir, International Journal of Creative Future and Heritage (IJCFH), (2018)

    12. Preserving and Promoting Malay Folklores and Legends Using Interactive Motion Comic: The Fang King (Raja Bersiong) Norfarizah Mohd Bakhir, Mohamad Omar Bidin, and Ahmad Amirul bin Abdul Aziz. eISSN: 2261-2424. SHS Web of Conferences 45, 07001 (2018) https://doi.org/10.1051/shsconf/20184507001 (2018)

    13. Understanding Educational Games Culture in Extending the Relationship between Graphic Appearance and Experiences among Malaysian Lower Secondary, Lilian Lee Shiau Gee, Jasni Dolah and Norfarizah Mohd Bakhir. eISSN: 2261-2424. SHS Web of Conferences 45, 07002 (2018) https://doi.org/10.1051/shsconf/20184507002 (2018)

    14. Synthesizing an Angklung. Anis Haron, Norfarizah Mohd Bakhir, Low Kok On. Advance Science Letter. ISSN: 1936-6612. Adv. Sci. Lett. 24, 4865–4869 (2018)

    15. The Healing Ritual Context of the Magunatip Dance of the Murut in Sabah, Malaysia. Low Kok On, Suhaimi Magi, Supyan Hussin, A. S. Hardy Shafii, and Norfarizah Mohd Bakhir. Adv. Sci. Lett. 24, 4798–4801 (2018)

    16. A Study on the Application of Sound Art as Therapy for Patients. Mohammad Kamal Sabran, Norfarizah Mohd Bakhir, Ismail Lasa, and Norfadilah Kamaruddin (2017). 4th Bandung Creative Movement International Conference 2017, Role of Art, Design, and Technology in the Society ISBN 978-94-6252-478-1, ISSN 2352-5428

    17. Sustaining Malay Comic Design: Transformation from Paper to Digital. Julina Ismail@Kamal, Kam Chin Haw, Norfarizah Mohd Bakhir (2017). 4th Bandung Creative Movement International Conference 2017, Role of Art, Design, and Technology in the Society. ISBN 978-94-6252-478-1, ISSN 2352-5428

    18. Innovation in Wayang Kulit Storytelling using Digital Interactive Method. Muhammad Colmann Abdullah, Norfarizah Mohd Bakhir & Mohd Shahrizan Sunar (2014). International Journal of Interactive Digital Media, Volume 2. (No.2), 2-5. ISSN:2289-4098 BOOKS

  • BOOKS



    1. Norfarizah Mohd Bakhir, Norzaini Zainal (2015). Penerokaan Teknologi Melalui Seni dan Warisan Dalam Kearifan Tempatan. Kumpulan Kearifan Tempatan. Pulau Pinang: Penerbit USM. ISBN: 978-983-861-916-5

    2. Supyan Hussin, Norfarizah Mohd Bakir (2016). Hologram Kearifan Tempatan Memulihara Warisan Tanahair. Dlm Norazan Mat Zain, Siti Fadzilah Mat Noor, Zurina Muda, Kelestarian Warisan Budaya Melalui Teknologi Maklumat dan Komunikasi, 94-119. Bangi: Penerbit UKM. ISBN 979-967-412-399-4

    3. Norfarizah Mohd Bakhir, Mohd Asyiek Desa Mat Desa (2017). Warisan Kearifan Tempatan Pemeliharaan Melalui Teknologi. Kumpulan Kearifan Tempatan. Pulau Pinang: Penerbit USM. ISBN: 978-967-461-221-4

    4. Norfarizah Mohd Bakhir (2017). Scientific and Technical Knowledge in Preserving Local Culture. Kumpulan Kearifan Tempatan. Pulau Pinang: Penerbit USM ISBN: 978-967-461-195-8

    5. Mohd Asyiek Mat Desa dan Norfarizah Mohd Bakhir (2023) Seni dan Reka Bentuk dalam Kearifan Tempatan. Kumpulan Kearifan Tempatan. Pulau Pinang: Penerbit USM

    6. Norfarizah Mohd Bakhir, Zikri Muhammad dan Mohd Asyiek Mat Desa (2023), Kearifan Tempatan dan Kelestarian Masa Depan. Kumpulan Kearifan Tempatan. Pulau Pinang: Penerbit USM.

  • CHAPTER IN RESEARCH BOOKS



    1. Norfarizah Mohd Bakhir & Mohd Shafiq Haris (2014). Pengimejan Holografi Dalam Memelihara Warisan Budaya. In Mohd Kipli Abdul Rahman, Tarmiji Masron & Mardiana Idayu Ahmad (Ed.), Merekayasa Kearifan Tempatan: Citra Seni dalam Teknologi (pp. 210-219). Pulau Pinang: Universiti Sains Malaysia Press. ISBN 978-983-861-633-1

    2. Noor Azlina Mohamed Khalid, Hafeezur Rahmaan Mohd Yassin & Norfarizah Mohd Bakhir (2014). Sumbangan Rekabentuk Perindustrian Dalam Merekayasa Permainan Tradisional: Satu Kajian Kes Ke Atas Permainan ‘Tapak Gajah’. In Mohd Kipli Abdul Rahman, Tarmiji Masron & Mardiana Idayu Ahmad (Ed.), Merekayasa Kearifan Tempatan: Citra Seni dalam Teknologi (pp. 210-219). Pulau Pinang: Universiti Sains Malaysia Press. ISBN 978-983-861-633-1

    3. Zulhusni Md Azahri, Norfarizah Mohd Bakhir, (2014). Penyampaian Visual melalui Teknik Holografi Reflektif 180° dalam Memulihara Seni Warisan Tidak Ketara Mak Yong, (2015) Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 75-93) Pulau Pinang: Universiti Sains Malaysia Press. ISBN 978-983-861-633-1

    4. Saiful Hilmi Alif Sazali, Norfarizah Mohd Bakhir (2015). Pembangunan Teknik Seni Navigasi Maya dalam Seni Warisan Kedah: Satu kajian Kes Balai Besar di Alor Setar, Kedah. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 94-102) Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

    5. Zuriawati Ahmad Zahari, Norfarizah Mohd Bakhir (2015). Keberkesanan Multimedia Interaktif di dalam Aplikasi Permainan Tradisional Masyarakat Melayu Pada Telefon Mudah Alih. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 146-157) Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

    6. Ahmad Afif Hamid dan Norfarizah Mohd Bakhir (2015). Penyampaian Visual Melalui Kaedah Interaktif Infografik dalam Memperkenalkan Ukiran Kayu dalam Seni Bina di Malaysia. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 1-10) Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

    7. Norfarizah Mohd Bakhir, Mohamad Omar Bidin dan Siti Nur Aishah Noorazidi (2015). Holografi Reflektif Animasi Dua Dimensi Buku Cerita Dongeng Rakyat Tempatan. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 146-157) Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

    8. Mohd Aswari Saleh, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2015). Persembahan Seni Tradisi.: Signifikasi Naratif Digital untuk Pameran Muzium. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan (pp 52-64) Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

    9. Supyan Hussin, Ding Choo Ming, Azian Ab Rahman, Norzaini Zainal, Norfarizah Bakhir (2017). Hologram: Kearah Pembangunan Pangkalan Data Kearifan Tempatan Malaysia. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

    10. Mohammad Colmann Abdullah, Norfarizah Mohd Bakhir, Mohamed Omar Bidin, (2017). Inovasi Penceritaan Wayang Kulit Kelantan Melalui Kaedah Interaktif Digital. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

    11. Norfarizah Mohd Bakhir, Mohamad Omar Bidin (2017), Inovasi Teknologi Media Baharu: Satu Ekspresi Dalam Memelihara Cerita Rakyat Melayu. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

    12. Zuriawati Ahmad Zahari, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2017). Permainan Tradisional: Antara Teknologi dan Warisan. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

    13. Zuriawati Ahmad Zahari, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2017). Tinjauan Terhadap Pola Bermain Kanak-Kanak Dalam Merekayasakan Permainan Tradisional. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

    14. Norfarizah Mohd Bakhir, Muhammad Aiman bin Mohd Zubir (2017), The Behaviourism in Human-Computer Interaction: Experiencing Interactive Virtual Reality Games with Realistic Simulations. Scientific and Technical Knowledge in Preserving Local Culture. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-195-8

    15. Norfarizah Mohd Bakhir, Mohd Asyiek Mat Desa, Zuriawati Ahmad Zahari dan Nurul Shafika Binti Halim. Permainan Tradisional Malaysia: Penghasilan Permainan Interaktif Digital Melalui Aplikasi Mudah Alih. Seni dan Reka Bentuk Dalam Kearifan Tempatan, Penerbit USM (Terbitan tahun ini)

    16. Norfarizah Bakhir, Mohd Asyiek Mat Desa, Umi Nadia Mohd Kamal. Pembelajaran Subjek Bahasa Arab: Pembelajaran Interaktif Bahasa Arab Menggunakan Pengesan Kinect. Seni dan Reka Bentuk Dalam Kearifan Tempatan, Penerbit USM. (Terbitan tahun ini)

  • MASTER/PHD PROJECT SUPERVISED



    1. P-SED0103/20(R) HUA XIAO: Research on Chinese Traditional Art and New Media Art.

    2. P-SEM0008/20(R) JI YUQING: The Efficacy of Animation-Game on the Students Working Memory Capacity Among Preschoolers in Hebei Province, China.

    3. P-SED0061/20(R) ZHOU SIBO: Relationship Between Technological Development and Artistic Form Evolution.

    4. P-SED0062/20(R) YANG HAN: Application of Digital Media Art on Display Design in Chin 5. P-SED0045/21(R) YAN YUAN: Research on Digital Inheritance and the Innovative Design of Intangible Cultural Heritage.

    6. P-SED0059/21(R) ANGKAWIJAYA YONGKIE: Gamification as a Learning Media for Indonesian Culture: A Turn-Based Strategy Game for Teenagers.

    7. P-SED0071/21(R) ZHANG JING: Digital Inheritance and Protection of Intangible Cultural Heritage.

    8. P-SED0058/21(R) CHEN SHU: Application of Digitalization of Traditional Art Design in Cultural Heritage Protection- A Case Study of Hunan1's Traditional Village Art Elements in China.

    9. P-SED0033/21(R) YU JING: Contemporary Art Jewellery Under the Influence of Postmodernism Design.

    10. P-SED0084/21(R) LYU ZIWEI: Research on the Inheritance and Education of Chinese Flower Arrangement Culture in the 5G Era.

    11. P-SED0029/22(R) LI PANPAN: Effectiveness of Immersive Classroom Teaching based on Virtual Reality Technology in China's Higher Education Institutions.

    12. P-SED0032/21(R) ZHAN XIAOLING: Representations of Images of "Third World Women" In Academy Award Winners for Best Picture from Postcolonial Feminism Perspective

    13. P-SED0095/21(R) KHURUL 'AIN BINTI MAHASAN: A Semiotic Inquisition on Traffic Signs and its Impact on Drivers in Malaysia: The Usage of Pictograms in Visual Message Signs (VMS).

    14. P-SED0003/22(R) DONG BO: The Change of Creator's Expression Mode and Audiences' Interaction Mode in Interactive Film.

    15. P-SED0034/22(R) XIAOXIA WANG: Research on the Evolution and Innovation of Classic Animation Character Design

    16. P-SED0003/23(R) XU NIAO: A Study of Viewing Regime and Discursive Power in Virtual Reality Museums.

    17. P-SED0013/23(R) FANG YUAN: Innovating Chinese Folklore with Interactive Animation in the Contemporary Context - Taking the Classic of Mountains and Rivers as an Instance.

    18. P-SED0012/23(R) HUANG LINQI: Research on Anthropomorphic Design and Application of Smartphone Graphical User Interface for Chinese Elderly Population.

    19. P-SED0007/23(R) HUANG XIN: Exploratory Research on the Future Development of Virtual Reality Interactive Art Based on Immersive Experience.

    20. P-SED0010/23(R) YU PENG: Research on the Symbolic Construction and Narrative Evolution of Chinese Animated Hero Characters under Multiple Perspectives

School of The Arts
Universiti Sains Malaysia, 11800 Penang Malaysia
t: 604 – 653 3888 ext: 3621 / 3415 | f: 604 – 657 6296
e: This email address is being protected from spambots. You need JavaScript enabled to view it. (Dean)
e: This email address is being protected from spambots. You need JavaScript enabled to view it. Noor Rismafarra Binti Haris (Assistant Registrar)