Chairperson

Ts. Dr. Nurul Hanim Md Romainoor

Personal Statement

Nurul Hanim Romainoor is a Senior Lecturer and is currently holding the position as the Head of Department of Graphic Communication at School of The Arts, Universiti Sains Malaysia. She is a researcher and an educator. Her research interests are Graphics/Design Research, Typography and future technology. In class, she coaches students to understand Graphic Design elements & principles. She has experiences working in the industry as a Multi-Media Graphic Designer. She designs from book covers to UI/UX Website. She gained design management skills through attending a short course on Capability Maturity Model Integration (CMMI) in 2006 with a certificate, which required her to lead the Creative Team in the production of interactive CD-ROM.

2018 Goh, C. H., Romainoor, N. H. (2019). User Goals, Behaviours and Attitudes: Developing Web User Personas of Art and Design Students. Art and Design Review, 7, 1-9. DOI: https://doi.org/10.4236/adr.2019.71001.

Romainoor, N.H. & Safia Najwa Suhaimi. (October, 2017). Art as Images in the Meaning of Being. Paper presented at the 8th International Conference on The Image. Art as the Meaning of Being, 58. Venice, Italy: Common Ground Research Network. http://ontheimage.com

Romainoor, Nurul Hanim and Abdullah, Sarena (2016) Embracing Cyberculture on Graphic Design. In: Conference Proceeding: 2nd International Conference on Creative Media, Design & Technology (REKA2016). School of the Arts, Universiti Sains Malaysia, Pulau Pinang, pp. 376-386. ISBN 978-967-13104 1-0

Md. Romainoor, N. H. (2015). Design Research in the Social Realm : An Analysis of a Theoretical Design model. International Journal of Liberal Arts and Social Science, 3(4), 62–71. Retrieved from http://www.ijlass.org/

Md. Romainoor, N. H. (2013), Illustrating a case by using diagrams: Development of social inclusion of people with Down syndrome in Malaysia.

Md. Romainoor, N. H. (2011), Art as a medium to reduce social exclusion for adult with Down syndrome. International Conference on Intellectual and Developmental Disabilities, Seri Mengasih and Universiti Malaysia Sabah. http://serimengasih.org

Romainoor, H. (2003) Minangkabau Fashion street style,Wanganui School of Design – Wakaito University, New Zealand

Course Listing

1. VRE 301E/4 – Creative Entrepreneurship
2. VGT 103/3 – Typography
3. VRA 104E/3 – Introduction to Computer Graphic
4. VGT 411/4- Design Project 1.
5. VGT 412/4- Design Project 2.

Lecturer

Mr Goh Chu Hiang

Personal Statement

Goh Chu Hiang is a senior lecturer in the Graphic Communication Department, School of The Arts, USM. He is an experienced lecturer with a demonstrated history of working in the higher education industry and design research. He is a trained art and design educator, graphic designer and interactive designer with a Msc in Information Technology from the School of Computer Science, USM. He was among the pioneer participants in Malaysia to the distinguished NNg User Experience Conference in Las Vegas, USA in 2007. He was the head of design department from 2007-2009 and involved in various research projects under the USM’s Apex and Research University grants since 2009.

Research Interest:

Cross-Cultural Studies, Human Computer Interaction (HCI), Graphic Design, User Interface Design, User Experience, User Personas Studies, Design Practice and Research.

Book Chapter:

2011 Goh, C. H. (2011). Penang Street Food. In S. B. Tan (Ed.), The Multicultural Performing Arts,  Crafts, Festivals and Food of Penang. Penang: University Sains Malaysia.

2017 Goh C.H., Kulathuramaiyer N., Zaman T. (2017) Riding Waves of Change: A Review of Personas Research Landscape Based on the Three Waves of HCI. In: Choudrie J., Islam M., Wahid F., Bass J., Priyatma J. (eds) Information and Communication Technologies for Development. ICT4D.

2017 IFIP Advances in Information and Communication Technology, vol 504. Springer, Cham (Scopus Indexed) DOI: https://doi.org/10.1007/978-3-319-59111-7_49.

Journal:

2008 Goh, C.H (2008). Developing a Penang Cultural Tourism Website Prototype: A User-Centred Design. Wacana Seni Journal of Art Discourse, vol.7, pg.91-109.

2016 Goh, Chu Hiang. 2016. “Cross-Cultural Web Design Study: Designers’ Challenging Task in Developing Country.”  Asia Pacific Journal of Contemporary Education and Communication Technology 2 (1):190-199. *(Best Paper Award in Conference Presentation).

2018 Goh, C. H., Romainoor, N. H. (2019). User Goals, Behaviours and Attitudes: Developing Web User Personas of Art and Design Students. Art and Design Review, 7, 1-9. DOI: https://doi.org/10.4236/adr.2019.71001.

Conference Proceeding:

2009    Nagalingam, S., & Goh, C. H. (2009). Sustaining Cultural Tourism Online: Video Documentary as a Digital Media Content. Paper presented at the Proceedings of 2nd National Symposium on Tourism Research, Universiti Sains Malaysia, Penang.

2015    Goh, C.H (2015). Cross-Cultural Web Design Study: Researchers’ Challenging Tasks in Developing Country. 1st Asia Pacific Conference on Contemporary Research, Kuala Lumpur.

2017    Goh, Chu Hiang, Narayanan Kulathuramaiyer, and Tariq Zaman. 2017. “Riding Waves of Change: A Review of Personas Research Landscape Based on the Three Waves of HCI.” in The 14th International Conference on Social Implications of Computers in Developing Countries IFIP Workgroup 9.4 2017 Conference, Royal Ambarrukmo, Yogyakarta, Indonesia.

Award & Recognition:

1999    Dean’s List – School of Humanities, Universiti Sains Malaysia, 1999

2005    Appreciation Award for Excellent Service (Anugerah Sijil Perkhidmatan Cemerlang), Ministry of Education Malaysia.

2007    Outstanding Educators Award-Pure Arts Category (Hadiah Anugerah Pendidik Sanjungan- Kelompok Satera Tulen ), Universiti Sains Malaysia.

2007    Appreciation Award for Excellent Service (Anugerah Sijil Perkhidmatan Cemerlang), Universiti Sains Malaysia.

2007    4th Prize Winner, Maxis Mobile Content Challenge, MCMC & Maxis Communication Sdn.Bhd.

2016    Best Paper Award, 1st Asia Pacific Conference on Contemporary Research, Kuala Lumpur.

2018    Editorial Board Member, Wacana Seni Journal (Scopus Indexed), School of The Arts, Universiti Sains Malaysia.

2019     Best Paper Award, 1st Asian Pacific Symposium on Academic Research (APSAR), Kuala Lumpur.

Course Listing:

1. VRA 104E/3 – Introduction to Computer Graphic
2. VRA 105/3 – Sejarah Reka Bentuk 
3. VGT 107E/3 – Heritage Design
4. VGT 204/3 – Design Based Writing
5. VGT 411/4- Design Project 1.
6. VGT 412/4- Design Project 2.

Lecturer

Dr. Muhizam Mustafa

Personal Statement
Muhizam Mustafa joined Graphic Communication Department, School of the Arts, Universiti Sains Malaysia in 2009 as a senior lecturer after 4 years teaching stint with the Visual Communication and Interior Architecture department with Birmingham City University, United Kingdom. This include teaching experiences in Silpakorn International University Bangkok and IVE Hong Kong university. His background in architecture and art has led him to pursue a research on the public art in the urban environment and its impact on social inclusion. He completed his PhD from Birmingham Institute of Art & Design with his thesis titled ‘Public Art in Malaysia: A Case Study of Putrajaya’. Currently Muhizam is the director to the International Mobility and Collaboration Centre (IMCC-USM) at Universiti Sains Malaysia.

Paper

MUHIZAM BIN MUSTAFA, 2009, Public Art in the Federal Territory of Putrajaya: Questions of Value and Role, Wancana Seni: Journal of Arts Discourse, Volume 8: ,

MUHIZAM BIN MUSTAFA, 2011, Typology of Malaysia Public Art in Post Colonial Setting, International Journal for Arts in Society, Common Ground Publishing, 6:1,

MUHIZAM BIN MUSTAFA , MAHSA BEHNOOD , RAHMAN MOHAMED , IZMER MOHAMED, 2011, Proportion On Pottery Motifs of Ancient Persia from 5000 B.C, 2nd Symposium of USM Fellowship 2011, : ,

MUHIZAM BIN MUSTAFA, 2011, Basic design Principles in Ancient Persia, Design Principles & Practices: An International Journal, 5:1,

MUHIZAM BIN MUSTAFA, 2012, Questioning the Public Art, Eco Architecture IV: Harmonisation Between Nature and Architecture, : ,

MUMTAZ BEGUM BINTI PV ABOO BACKER , A.S. HARDY BIN SHAFII , MUHIZAM BIN MUSTAFA , NURUL FARHANA LOW BT. ABDULLAH, 2012, Looking Back to the Past: Revival of Traditional Food Packaging, 2012 2nd Regional Conference on Local Knowledge 15-16 October, Jerejak Island Rainforest Resort, Penang, : , 87-108

Questioning the Public Art, Eco Architecture IV: Harmonisation Between Nature and Architecture, : ,
MUMTAZ BEGUM BINTI PV ABOO BACKER , A.S. HARDY BIN SHAFII , MUHIZAM BIN MUSTAFA , NURUL FARHANA LOW BT. ABDULLAH, 2012, Looking Back to the Past: Revival of Traditional Food Packaging, 2012 2nd Regional Conference on Local Knowledge 15-16 October, Jerejak Island Rainforest Resort, Penang, : , 87-108

MUHIZAM BIN MUSTAFA, 2012, A Midsummer Night Dream (AMND) Dissected Through The mapping of GIS of Local and Global Dance Interpretation, 2012 2nd Regional Conference on Local Knowledge 15-16 October, Jerejak Island Rainforest Resort, Penang, :

MUHIZAM BIN MUSTAFA , MUHAMMAD HELMI BAKAR, 2013, Visual Complexity Elements That Affect Consumer Attention on Social Media Ads, Proceedings of Malaysian Technical Universities Conference on Engineering & Technology (MUCET), : ,

MUHIZAM BIN MUSTAFA, 2013, Simon Says Syndrome in Art and Design Education, DRS CUMULUS Design Learning for Tommorow Vol.3, 3: ,

MUHIZAM BIN MUSTAFA (201), Advertising Avoidance in Social Network Sites, WIT Transaction on Information and Communication Technology, : ,

MUHIZAM BIN MUSTAFA , MUHAMMAD HELMI BAKAR (2014), “Avoidance Factors Against Online Advertisements”, International Conference on Advances in Computing,Communication and Information Technology 2014, : ,

MUHIZAM BIN MUSTAF, (2015), Ancient Public Art: Menhirs/Megalith in The Malay Archipelago, International Conference of Local Knowledge, :,

IRWAN SUDARISMAN, MUHIZAM MUSTAFA, HAFIZAL MD ISA, (2018), Effect of Intervention of Street Vendors on Public Spaces in Tegalaga Park Bandung Indonesia, International Journal of Property Sciences ISSN2229-8568

Book, Chapter in a Book, Published Papers & Proceedings

Lecturer

Dr. Gene Lim Jing Yi

Personal Statement

I have conducted research on youth digital literacy and am currently working on projects that aim to cultivate digital competency among young people.  My research interests include digital competency and society, cultural heritage, and visual communication design.

Journal:

1. Shanthi Balraj, Lim Jing Yi (2018). A Perspective of Creative Practitioners on the Use of Social Media among Creative Arts Students.  In Pertanika Journal of Social Sciences and Humanities (JSSH), 26 (2). Universiti Putra Malaysia. 
2. Shanthi Balraj,Ambigapathy Pandian, Muhizam Mustafa, Mumtaz Begum Backer, Ilangko Subramanian, Lim Jing Yi (2015). “Captivated with Facebook: Constructions, Contexts and Consequences”. In Networked Media Content Research Report. Vol. 2 (Page 26- 46)
3. Shanthi Balraj,Ambigapathy Pandian, Muhizam Mustafa, Mumtaz Begum Backer, Ilangko Subramanian, Lim Jing Yi (2015). “Captivated with Facebook: Constructions, Contexts and Consequences”. In Networked Media Content Research Summary. Vol. 2 (Page 8- 12)

Book Chapter:

1. Lim Jing Yi (2014) Inherit ‘Decade of Georgetown’. In ‘Georgetown: Our Stories’ Georgetown World Heritage Inc. Publication.

Newspaper Article:

1. Lim Jing Yi (2014, 21st October) An open discussion on Hillside Development: Hillside Development for Affordable Properties, A Concern by the Public.   Series 5: Voices of the Public. Kwong Wah Yit Poh, p. A11. 
2. Lim Jing Yi (2014, 23rd October) An open discussion on Hillside Development: Strict Enforcement on Development for Safety.  Series 6: Voices of the Public. Kwong Wah Yit Poh, p. A9. 
3. Lim Jing Yi (2014, 27th October) An open discussion on Hillside Development: A report on Penang Hillside Development.  Series 10: Research Report. Kwong Wah Yit Poh, p. A9. 
4. Lim Jing Yi (2014, 28th October) An open discussion on Hillside Development: Different Perspectives on Hill Land Development.  Series 11: Research Report. Kwong Wah Yit Poh, p. A11. 

Course Listing

1. VGT 101/4 – Graphic Advertising.
2. VGT 102E/3-Text Literacy and Publishing. 
3. VRA 107E/3- Heritage Design. 
4. VGT 411/4- Design Project 1.
5. VGT 412/4- Design Project 2.

 

Lecturer

Dr. Zuriawati Ahmad Zahari

Qualifications

Ph.D. (Graphic Communication), Universiti Sains Malaysia (USM)

MA & Design (Visual Communication and New Media), Universiti Teknologi MARA (UiTM)

BFA (Hons.) (New Media Design and Technology), Universiti Sains Malaysia (USM)

Personal statement

Creating graphic design and interactive multimedia has been my central skill for many years. With the rise of technology, I am growing my interest and involvement in UI/UX design, as well as app planning and creation.

Publications

Proceedings

Zuriawati Ahmad Zahari, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2014). Permainan Tradisional dan Teknologi: Penelitian dan Tinjauan Terhadap Persepsi Kanak-kanak. REKA 2014, International Conference on Creative Media, Design & Technology. Pusat Pengajian Seni, Universiti Sains Malaysia. ISBN 978-967-13104-0-3, P.397-401

Chapter in the book

• Zuriawati Ahmad Zahari, Norfarizah Mohd Bakhir (2015). Penggunaan Elemen Multimedia Interaktif dalam Memelihara Permainan Tradisional Melayu Melalui Telefon Mudah Alih. Penerokaan Teknologi Melalui Seni dan Warisan dalam Kearifan Tempatan Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-983-861-916-5

• Zuriawati Ahmad Zahari, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2017). Permainan Tradisional: Antara Teknologi dan Warisan. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

• Zuriawati Ahmad Zahari, Mohd Asyiek Mat Desa, Norfarizah Mohd Bakhir (2017). Tinjauan Terhadap Pola Bermain Kanak-Kanak Dalam Merekayasakan Permainan Tradisional. Warisan Kearifan Tempatan: Pemeliharaan Melalui Teknologi. Pulau Pinang: Universiti Sains Malaysia Press. ISBN: 978-967-461-221-4

Course Listing

1. VGT411 Design Project 1 (Graphic Design)
2. VGT412 Design Project 2 (Graphic Design)
3. VRA101 Elements and Principles of Design
4. VRA104E Introduction to Computer Graphic
5. VRA106 Basic Narrative Structure and Image Generation
6. VMT214 Interactive Media 2

Lecturer

Dr. Rasslenda

Personal Statement

Dr. Rasslenda is a lecturer in the Graphic Communication Department, School of The Arts, USM. She completed her Ph.D. in Instructional Strategies in Designing an Emotionally Sound Web-based Instruction from Universiti Sains Malaysia in 2019, Dr Rasslenda’s research activities focus upon Educational Technology, Emotions and Learning, Human-Computer Interaction and User Interface Design. Her current focus is on Educational Technology and Gamification.

Research Interests

Aesthetic Preference, Visual Design & Human Perception, Culture Digitization, Intangible Cultural Heritage

Publication

1. Doraisamy, V., Alomari, S., & Rasalingam, R. R. (2022). Enhance the latency of mobile cloud gaming system. International Journal of Wireless and Mobile Computing, 22(3-4), 236-250.

2. Hai, D. S. T., Joshua Thomas, J., Jothi, J. A., & Rasalingam, R. R. (2021, December). Detection of Invertebrate Virus Carriers Using Deep Learning Networks to Prevent Emerging Pandemic-Prone Disease in Tropical Regions. In International Conference on Intelligent Computing & Optimization (pp. 120-131). Springer, Cham.

3. Rasalingam, R. R. (2019, October). The Effects of Emotionally Sound Web-Based Instruction on Performance, Engagement and Retention. In International Conference on Intelligent Computing & Optimization (pp. 329-338). Springer, Cham.

4. Rasalingam, R. R., Muniandy, B., & Rass, R. (2014). Exploring the application of Augmented Reality technology in early childhood classroom in Malaysia. Journal of Research & Method in Education (IOSR-JRME), 4(5), 33-40.

5. Rasalingam, R. R., Muniandy, B., & Rasalingam, R. R. (2014). The acceptance and use of online shopping by the digital natives and digital immigrants. Journal of Research & Method in Education, 4(5), 4-15.

Awards & Recognitions

UOW Malaysia KDU 2020 Staff Awards

Teaching Excellence Award

Course Listing

1. VGT 205/2 – Art Direction
2. VGT 412/4- Design Project 2