Design Master Talk: Design, how far can we go?

29 February 2020 (Saturday, 9:00am-1:00pm)

Held by Graphic Communication Department, School of The Arts, USM, Design Master Series is a program where renowned master designers are invited to give talks, have dialogues and interactions with designers with an objective to promote innovative design culture in the region. The theme of this first series of Master Design Talk is: Design, how far can we go?

Three master designers Prof. Phil Cleaver, Joseph Foo and Gigi Lee have been invited to share their knowledge and give insights in the latest development in the industry and how to innovate beyond the existing design domain and to excel where the sky is not the limit. This event provides opportunity for participants not only to learn from the master designers but also to share their personal perspectives, to reflect and exchange ideas in a stimulating environment.

Prof. Phil Cleaver from Middlesex University, UK is the newly appointed adjunct professor of design to the School of The Arts, USM. He is a world renowned typography, book design and branding master. Recipient of Winner of D&AD yellow pencil, the Oscar of the design

world for most outstanding Corporate Identity Programme and the only winner of that category in over a seven years period. He is the man who created the Visa symbol in the credit card.

Joseph Foo is the founding partner and executive creative director of 3nity since 1996 – an established and award-winning multi-disciplinary brand identity consultancy in Malaysia. He is a two time TEDx speaker and a social entrepreneur. He actively promotes the idea of ‘social innovation’ to clients, encouraging them to make a difference with their business by also meeting the social needs of the local community. His is currently the member of industry advisory panel to the Graphic Communication Department, School of The Arts USM. Beyond Malaysia, he teaches and conducts workshops at institutions across Asia, Europe, the UK and US.

Gigi Lee is the Chief Creative Officer from TBWA \ Group Malaysia. Gigi’s career started with a “You had me at Helvetica” moment. Since then, she has impacted brands like Tiger Beer, Guinness, Kraft, Nestle, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, Telcos, Television networks, and more. Her list of honours include: Best of Show and Agency of the Year at the local Kancils. World’s 12th best ECD according to The Big Won. One of Asia’s Top 10 Creatives according to Adobo Magazine. Colours at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. Work in Germany’s M&K Museum’s permanent collection, and more. Peers said she “Rocked well”.

Master Design Talk is: Design, how far can we go?

Date: 29 February 2020 (Saturday)

Time: 9:00am – 1:00pm

Venue: DPS 2, Kompleks Cahaya  Siswa (KOMCA), Universiti Sains Malaysia (Main Campus)


USM Student- RM35

Other Student (School & College) -RM50

Public – RM 80

* Certificates will be provided to all participants signed by Professor Phil Cleaver

* USM student gets MyCSD

* USM staff gets MyCPD

* Refreshment will be provided

Online registration and payment

Click on the link below for online registration and payment.

Payment can be made by direct bank transfer the amount to our bank details stated below:

Account Number: 888 – 100 – 985 – 0380

Bank Name: Ambank

Account Name: USAINS Holding Sdn. Bhd.

Swift Code: ARBKMYKL

Please state your I/C number in the online payment description.

Do upload your proof of payment at the bottom of the registration form.

Official receipt will be issued by USAINS Holding Sdn. Bhd. USAINS Holding Sdn. Bhd. is the corporate entity of USM.

For further inquiries: or call our registration officer En. Shahril,  +6013-3440136