Mr. Goh Chu Hiang

Staff Academic Goh   Senior Lecturer (DS52)
[Graphic Communication Design Dept.]
   Ext: 3417
   
   
   

Profile

Education

  • Msc(IT), USM
  • B.A (Hons) Fine Arts, USM
  • Cert. Edu

Previous Employment

  • School Arts and IT Teacher, SMJK Union, Penang  (1999 – 2005)
  • Pusat Pengajian Seni Part Time Tutor ( 1999 – 2005)

Expertise

Expertise

  • Cultural HCI
  • Interaction design,
  • User experience design,
  • Tacit design knowledge,
  • Design research.

Teaching

Teaching

  • VRM332E - Multimedia Interactive
  • VRA104E - Introduction to Computer Graphics
  • VRT221 - Design Theories
  • VRA107E - Heritage Design

Research

Research Interest

  • Cultural HCI
  • Interaction design,
  • User experience design,
  • Tacit design knowledge,
  • Design research.

Research Project

2007-2011 - Documenting and Packaging the Multicultural Traditions of Penang:  Piloting Creative Ways to Promote Cultural Tourism That Is Sustainable. Research University Grant, USM. (Co-Researcher)

2007-2011 - Sustaining the Malaysian Performing Arts of Bangsawan and Mak Yong: Developing A Virtual Heritage Resource Package.  Research University Grant, USM (Co-Researcher)

2007-2011 - Melestarikan 13 Bangunan Warisan Malaysia Melalui Pembangunan Pakej Sumber Warisan Maya. University Grant, USM (Co-Researcher)

2014-2017 - Exploring User Preference and Personas Creation for USM School of The Arts Website: Piloting a Path Towards Improving User Experience Design in Malaysia. Short-Term Grant, USM (Lead Researcher)

Publication

Book

2017 - Goh, Chu Hiang, Narayanan Kulathuramaiyer, and Tariq Zaman. 2017. "Riding Waves of Change: A Review of Personas Research Landscape Based on the Three Waves of HCI." In Information and Communication Technologies for Development, edited by J. Choudrie et al., 12. Springer International Publishing.(Scopus Indexed)

2011- Penang Street Food. In S. B. Tan (Ed.), The Multicultural Performing Arts, Crafts, Festivals and Food of Penang. Penang: University Sains Malaysia.

Journals

2015 - Goh Chu, H. (2015). Cross-Cultural Web Design Study: Designers’ Challenging Task in Developing Country. Paper presented at the 1st Asia Pacific Conference on Contemporary Research (APCCR-2015), Kuala Lumpur. (Best Paper Award)

2008 - Developing a Penang Cultural Tourism Website Prototype: A User-Centred Design. [Journal article]. Wacana Seni Journal of Art Discourse, 7, 91-109.

Proceedings

2009 - Nagalingam, S., & Goh, C. H. (2009). Sustaining Cultural Tourism Online: Video Documentary as a Digital Media Content. Paper presented at the Proceedings of 2nd National Symposium on Tourism Research, Universiti Sains Malaysia, Penang.

2015 - Goh, C.H (2015). Cross-Cultural Web Design Study: Researchers’ Challenging Tasks in Developing Country. 1st Asia Pacific Conference on Contemporary Research, Kuala Lumpur.

2017 - Goh, Chu Hiang, Narayanan Kulathuramaiyer, and Tariq Zaman. 2017. "Riding Waves of Change: A Review of Personas Research Landscape Based on the Three Waves of HCI." in The14th International Conference on Social Implications of Computers in Developing Countries IFIP Workgroup 9.4 2017 Conference, Royal Ambarrukmo, Yogyakarta, Indonesia.

Recognitions

Award

  • 2016 Best Paper Award, 1st Asia Pacific Conference on Contemporary Research, Kuala Lumpur
  • 2015 - Goh Chu, H. (2015). Cross-Cultural Web Design Study: Designers’ Challenging Task in Developing Country. Paper presented at the 1st Asia Pacific Conference on Contemporary Research (APCCR-2015), Kuala Lumpur. (Best Paper Award)
  • 2007 - Outstanding Educators Award-Pure Arts Category (‘Hadiah Anugerah Pendidik Sanjungan-Kelompok Sastera Tulen)’, Universiti Sains Malaysia,
  • 2007 - 4th Prize Winner h, Maxis Mobile Content Challenge,
  • 2007 - Appreciation Award for Excellent Service ('Anugerah Sijil Perkhidmatan Cemerlang'), Universiti Sains Malaysia,
  • 2005 - Appreciation Award for Excellent Service ('Anugerah Sijil Perkhidmatan Cemerlang'), Ministry of Education Malaysia, 
  • 1999 - Dean’s List – School of Humanities, Universiti Sains Malaysia, 1999

Communities

Industry Involvements

  • 2009 - Panelist for 7 Bintang Award, KL Design Week 2009 (KLDW’09).
  • 2007 - External Assessor, Equator Academy of Art, Penang, Malaysia.

Project Collaborations

  • 2007-2009 -Chairman, The Penang Teachers’ Art Circle, Penang, Malaysia.
  • 2008-2009 - Organising Committee Member, Penang Open e-Creative Challenge (PoeCC)
  • 2009 - Organising Committee Member, KL Design Week 2009 (KLDW’09).

Others

Conference and Training

  • 2007 - User Experience 2007 Conference on Web Usability, organized by Nielsen Norman Group (NNg), Las Vegas, Nevada, USA.
  • 2009 - 2nd National Symposium on Tourism Research, Universiti Sains Malaysia, Penang.
  • 2015 - 1st Asia Pacific Conference on Contemporary Research, Kuala Lumpur.
  • 2017 - The 14th International Conference on Social Implications of Computers in Developing Countries IFIP Workgroup 9.4 2017 Conference, Royal Ambarrukmo, Yogyakarta, Indonesia.

Consultancy

  • 2007 External Examiner, Equator Academy of Art, Penang, Malaysia.
  • 2007 Examiner for Designer B32 PTK3 Examination, Universiti Sains Malaysia
  • 2007 Invited Speaker for Visual Communication Course, Ministry of Education Malaysia.
  • 2007 Assessor for Polytechnic Diploma Course Evaluation and Recognition Ad-Hoc Committee, Public Service Department of Malaysia (JPA).
  • 2008 Panelist for Internal Audit Committee, School of The Arts, USM.
  • 2009 Jury Panelist for Penang Open e-Creative Challenge 2009, Penang Development Corporation (PDC)
  • 2009 Jury Panelist for 7 Bintang Award, KL Design Week 2009 (KLDW’09).

Community Service

  • 2000-2007 Vice-Chairman, the Penang Teachers’ Art Circle, Penang, Malaysia.
  • 2007-2009 Chairman, the Penang Teachers’ Art Circle, Penang, Malaysia.
  • 2001-2007 Organising Committee Member, Malaysia-Japan Student Art Exchange Project, Penang Education Department, and May Asaka Center, Asaka-Shi, Saitama-Ken, Japan.
  • 2008-2009 Organising Committee Member, Penang Open e-Creative Challenge (POeCC)
  • 2009 Organising Committee Member, KL Design Week 2009 (KLDW’09).

Portfolios

Art Exhibition

  • 2000 Old World Charm in Modern Living- Penang Heritage Trust Art Exhibition, Penang State Art Gallery.
  • 2001 Transisi, Petronas Gallery, KLCC, Kuala Lumpur.
  • 2002 Digital Arts Exhibition, USM-UPSI, Museum & Gallery USM.
  • Penang the Penang Teachers’ Art Circle 38th Anniversary Exhibition, Penang State Art Gallery
  • 2003 Friendly Relationship through Pictures Art Exhibition, Asaka City Industry and Cultural Centre, Asaka Shi, Saitama Ken, Japan.
  • 2004 The Penang Teachers’ Art Circle 40th Anniversary Exhibition, Penang State Gallery, Penang
  • 2005 Rupa: Oasis 2005- Sustainable Development Exhibition, Adiwarna Gallery, School of Arts, USM, Penang.
  • 2005 The Penang Teachers’ Art Circle 41st Anniversary Exhibition, Penang State Gallery, Penang
  • Galeri Seni Mutiara Inaugural Art Exhibition, Galeri Seni Mutiara, Penang.
  • 2006 Rupa: Oasis 2006- Creating the Future, Adiwarna Gallery, School of Arts, USM, Penang
  • 2007 Island to Island – A Join Exhibition between Three Universities, Universiti Sains Malaysia, University of Tasmania and University of Hawaii.
  • 2007 Merdeka 50 - Malaysia Exhibition, Galeri Seni Mutiara, Penang.
  • 2007 The Penang Teachers’ Art Circle 43rd Anniversary Exhibition, Penang State Gallery, Penang.
  • 2014 The Penang Teachers’ Art Circle 50th Anniversary Exhibition, Penang State Gallery, Penang.
  • 2017 Oasis 2017 Exhibition, Tuanku Fauziah Museum and Art Gallery, Universiti Sains Malaysia, Penang.

Portfolios

Phoenix, Computer generated fractal Image on chromogenic colour print, 25cm x 28.5cm

Adobe Flash-based web development for USM International Print Exhibition 2007 official website.

Maxis Mobile Content Challenge 2007.

 

Maxis Mobile Content Challenge 2007 –Team M.W.T.P.