Dr. Zainurul Aniza A. Rahman

Staff Academic Zainurul   

Senior Lecturer (DS52) 
[Graphic Communication Design Dept.]


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   Office: Room GS/A109 School of the Arts – Ext: 4655
   Ext: 4655


Dr. Zainurul Aniza Abd Rahman is a senior lecturer in Graphic Communication Section at the School of the Arts, Universiti Sains Malaysia since June 2012. Born in George Town, Penang, she completed her Bachelor Degree at the same school that she’s currently working now. Her industry experience as design practitioner and educator are more than 16 years in Malaysia and 8 years in Australia. Her design practices engaged with local and international companies, NGO’s and government institutions in the areas of service design, identity design, signage system, printing technologies, branding strategies and design thinking. As an academic, her area of research includes Malaysian design, culture and history; icons of Malaysia national and cultural identity; popular women magazines, cartoons and printed advertisement in Malaysia; and Malaysian archives of graphic visual ephamerals, icons and images of everyday life. During her academic appointment she have presented both in local and international conferences, invited as speaker, and have conducted several international design related workshops and talks. She co-authored in writing the CODE (Code of Professional Conduct) for Malaysian graphic designer and translated Malay version of Do Good Design book by David Berman. She is a committee member of wREGA (Graphic Design Association of Malaysia), a professional member of MRM (Malaysian Design Council) and AGDA (Australian Graphic Design Association). Besides her usual daily routine, she also performs in Jazz gigs around Melbourne, Adelaide, Sydney, and Penang with Tinta Rouge, Penang Philharmonic and also Northern Jazz Unit. She loves travelling, taking new challange and exploring different flavours of cuisine. 

Web:  www.nurulrahman.com/blog
Jazz singing demo: https://soundcloud.com/nurul-rahman


  • 2014 - Most Educative and Innovative E-Learning Content. Centre for Development of Academic Excellence (CDAE) Award - Applied Arts Cluster. August 2014.
  • 2014 - Special International Award. International Design Trend Concours by KSDT. Korea. June 2014.
  • 2009 - Graduate Research Travel Award. School of Graduate Studies. RMIT University. April 2009.
  • 2003-2005 Masters Fellowship (ASTS) Award. Academic Scholar Training Scheme (ASTS), Universiti Sains Malaysia & Minister of Higher Education Malaysia. 2003-2005.
  • 2006 –2010 PhD Fellowship (ASTS) Award. Program Academic Scholar Training Scheme (ASTS), School of Arts, University Science of Malaysia, Penang, Malaysia & Malaysian Higher Education Department.
  • 2002 - Best Booth Design. International Invention, Innovation, Industrial Design and Technology Exhibition (ITEX), 2002. 
  • 2002 -Sanggar Sanjung Acknowledgement. Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia. 2002.
    Most Friendly Booth ABN UMBRO Museum USM. 2002.

 Working Experienced

June 2012 – Present | Senior Lecturer / Head of Department
Graphic Communication Design, School of the Arts, Universiti Sains Malaysia, MALAYSIA

September 2012– January 2012    | Tutor
Undergraduate, Department of Asian Studies, School of Media and Communication, RMIT University, Melbourne, AUSTRALIA
Course Cordinator: Dr. Catherine Gomez

September 2012– January 2012    | Tutor
Undergraduate, Design Department, School of Design
Swinburne University of Technology, Melbourne, AUSTRALIA
Course Cordinator: Assoc. Prof. Elizabeth Tunstall

July 2008 – March 2011 | Lecturer (In Graphic Design & Multimedia)
Cambridge International College, Melbourne, AUSTRALIA

Sept – Dis 2006 – 2008 | Research Assistant (Designer)
RMIT University, Melbourne, AUSTRALIA
4 months Contract, renewed for three years.
Project Coordinator: Assoc. Prof. Laurene Vaughan
School of Media & Communication, RMIT University, AUSTRALIA.

September – November 2007 | Exam Supervisor
RMIT University, Melbourne, AUSTRALIA

May 2006 – February 2009
 Radio Presenter & Program Editor / Designer    
ZZZ Melbourne Ethnic Community Radio (Malaysian Channel) George St, Melbourne, AUSTRALIA

June – August | 2004 – 2005 I Liaison Officer    
2 months Contract for 2 years
Malaysia External Trade Development Corporation
(MATRADE), Sydney and Melbourne. AUSTRALIA

April 2001 – June 2003 I Assistant Registrar Officer
Institut Pengajian Siswazah, Universiti Sains Malaysia, Penang.

July  – September 2002 I Graphic Designer
USM Internship. IQ Card Center, Kelana Jaya, Selangor.

1996 –1999 | Senior Graphic Designer promoted to Creative Director    
Full Time. CP Tech Sdn. Bhd. subsidiaries of Rhythm Consolidated Berhad, Bukit Minyak, Sbrg Perai, Penang.  

Feb –June 1995 I Visualiser
Infografik, Alor Setar, Kedah.

June – Disember 1995 I DTP Artist
Laser Scan Sdn. Bhd. Bukit Minyak Sbrg Perai,  Penang.     

June - Nov 1993 – Display Artist
Sains Academy Internship. Park Royal Hotel Penang.





Postgraduate Supervision

Kaedah Penyelidikan Dan Amalan Studio

Labelling for Good. Using information design for better-informed food labels and for everyday practice    

The Photographic Image In The Age Of Digital Reproduction (An Adoption From Walter Benjamin's: The Work Of Art In The Age Of Mechanical Reproduction)

PENYELIA UTAMA Master (Mix-mode)    
Visual Identity (The Four Temperaments): -Expression Of Personalities Through Object Representation

PENYELIA BERSAMA Master(Research)    
Design Thinking ; Implication And Application In Malaysia-    

Re-thinking Oriental Rug: Design Application Of Pekalongan Batik Motifs Into The Structure Of Persian Carpet-    

External Examiner for PhD Examination 2013


Undergraduate Supervisor And Program Coordinator

2012-2013 - Industrial Training Coordinator
2013-2014 - Industrial Training Coordinator
for Graphic Communication Design students (Around 35+ students each year)

2012/2013 - Industrial Training Supervisor
2013/2014 - Industrial Training Supervisor

Final Year Project 2012/ 2013 - Main Supervisor
10 final year students (Completed in June 2013)

Final Year Project 2013/2014 - Main Supervisor
12 final year students (Completed in June 2014)


Area Of  Specialisation

Main Area

  • Branding & Visual Studies

Sub Areas

  • Visual Communication:
    Graphic Design, Malaysian Visual Identity, Women Magazine, Print Ads & Lat Cartoon.
  • Branding & Communication Strategies:
    Malaysian Tourism  Icons, Local design, Cultural & Heritage Design

  • Malaysian Design Archiving:
    Crowd-sourcing, Digital Archiving & Malaysian User Experience (UEx)

Area (Specialisation)

Malaysian Visual Identity, Malaysian Cultural & Heritage Design, Malaysian Design History, Malaysian Icons, Digital Archiving, Popular Print Media Studies, Branding & Strategic Comm. Design, Design & Social Responsibility, Malaysia Visual Cultural & Heritage Preservation, Archiving & Crowd-sourcing, Food Labeling Design, Photography & Heritage

Research Interest    
Malaysian design, culture and history; Icons of Malaysian national and cultural identity; Popular Women Magazines, Southeast Asian Cartoons, Printed Ads, Popular Culture, and Malaysian archives of graphic visual ephamerals, icons and images of everyday life, Visual Communication, Printing Technology.

Research Project  

Sept 2014 – Sept 2016
Short Term USM: Developing visual graphic icons to reinforce and enhance Malaysian brand and identity for tourism Malaysia.

1/6/2014 – 30/6/2016
External Agency - Communication and Branding Project for CIMT

FRGS - Developing A Predictive Model of Crowdsourcing Based on Online Crowd Participation and Engagement for SME

RUI - Smoothing Out Bidding Process via Virtual Design and Construction

Jun 2016 - 2018
Mizan Research Center, USIM Research Project: Visual Collection Artifacts of Kampung Mizan

Jun 2016 - 2018  
National Poison Center, USM Research Project: Establishing Branding & Education Materials



Rahman, Z. (2013) Do Good Design - Bagaimana Pereka Boleh Membantu Mengubah Dunia (David Berman, Trans.)  Kuala Lumpur: Discern Publishing House. (Original work published in

Rahman, Z.A.A. (2012). Chronocling Fifty Years (1957-2007) of Malay/sian Identity Through Popular Print Media (Unpublished doctoral dissertation). RMIT University. Melbourne Australia.

Malaysian Design (book chapter)
Edited by Clive Edwards
Zainurul A. Rahman
The Bloomsbury Encyclopedia of Design (2016)
Book Set of Three, Bloomsbury Publication, London


Imagining Kampung: The Rural and Urban Icons of Malaysia in the Cartoons of Lat. Zainurul Rahman (1st), Nasya Bahfen (2nd).
Jurnal Pengajian Media Malaysia, Volume 16, Issue 1, Published by UM Press (e-journal)

Malaysian Women's Ideals and Identity: Selling National Narrative sand Ideals Imagery of Malaysian Womenhood in a Women's Magazine.
Zainurul Rahman (1st), Nasya Bahfen (2nd) Juliette Peers (3rd)
CG Publications (Online Journal)

Digital Archiving in Malaysia: An Exploration on how Networked Citizens can Play the Main Roles in Outsourcing, as a Method of Creating Digital Collections of Malaysian Cultural Artifacts.
Zainurul Aniza Rahman, Pier-Reviewed Proceedings, pg.371-376
ECSM2015 Proceedings of the 2nd European Conference on Social Media 2015

google book.

Bafhen, N., Rahman, Z. Peers, J. (August, 2014). Kampung (village) Dreaming: rural and urban icons of Malaysian modernity in the cartoons of Lat. Fusion Journal. Volume 004. Faculty of Arts, Charles Sturt University, Australia. Access Date: 1 September 2014. http://www.fusion-journal.com/issue/004-fusion-the-town-and-the-city/


Rahman, Zainurul, (March 2014) “New Direction of Design in Malaysia: Designing for Social Change”, Cutout Magazine, 30-31. Vol. 05 Issue 01. Print.

Rahman, Zainurul, (June 2013). “A New Movement: Malaysian Graphic Designers’ Establishment of Malaysian Designers Code”. Cutout Magazine, 74-75. Vol. 04 Issue 103. Print.

Berman, D., Rahman, Z., Ong, Z. (2 September 2013). Malaysian Graphic Designers’ Code of Professional (COPC), Malaysian Graphic Design Association (wREGA). Official Document.


Rahman, Nurul. 5-7 July 2010. “Malaysian womanhood in three generations”. The 18th Biennial Conference of the Asian Studies Association of Australia (ASAA), Adelaide University, Australia. Presenter.

Rahman, Nurul. 16-17 Dec, 2008. “Online Discussion as a New Conferences & Proceedings Research Practice”, International
Conference of Postgraduate Education ’08 (ICPE’08), Penang, Malaysia. Presenter.

Rahman, Zainurul. 6-7 October 2013. ‘Transforming Batu Seremban to Apps: A traditional Malay past-time game”, Regional Local Knowledge Conference, Terengganu, Malaysia. Presenter.

Rahman, Zainurul. 19-23 August 2013. ‘Redesigning Batu Seremban: Transforming traditional Malay past-time game into an app.”, APAN (Asian Pacifics Advanced Network) Conference, Soeul Korea. Online paper presentation, Presenter. Proceeding.

Rahman, Zainurul. 11 June 2011. ‘Icons of Nationhood’, Graduate Research Conference, RMIT University, Melbourne. Presenter.

Rahman, Zainurul. 21-25 February 2011. ‘Showcase of Wanita: Analysis of problems encountered in the process of archiving Malaysia’s premier women magazine.”, APAN (Asian Pacifics Advanced Network) Conference, Hong Kong. Online paper presentation, Proceeding. Presenter.

Rahman, Zainurul. 28-30 October 2010. ‘The Sign and the State: Showcase of Malaysian national identity construction in popular print media”, Media Asia Conference, Osaka, Japan. Proceeding. Presenter.

Rahman, Nurul. 1-3 July, 2008. “Can Online Discussion be used as a New Research Practice”, Is This An Asian Country? The 17th Biennial Conference of the Asian Studies Association of Australia (ASAA), Melbourne, Australia. Proceeding. Presenter.





Staff Excellent Performance
Universiti Sains Malaysia (USM)


Teaching Excellent Award
E-Learning Module for Applied Arts Cluster
Center for Development Academic Excellence (CDAE) USM

2006 –2010                          

PhD Fellowship
Academic Scholar Training Scheme (ASTS) Award.
Universiti Sains Malaysia (USM) & Malaysian Higher Education (KPT)

2003 –2005  

Masters Fellowship
Academic Scholar Training Scheme (ASTS) Award.
Universiti Sains Malaysia (USM) & Malaysian Higher Education (KPT)


Best Booth Design
International Invention, Innovation, Industrial Design and Technology Exhibition (ITEX) Sanggar Sanjung (Hall of Fames) Acknowledgement. Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Project Leader: Prof. Dr. Ramli Mohamed; Prof. Dr. Azizi and Prof. Dr. Mohamed Najib Ahmad Dawa.

Friendly Booth Design
Design Exhibition, ABN UMBRO Museum and Gallery, Penang.
Project Leader: Prof. Dr. Azizi and Prof. Dr. Mohamed Najib Ahmad Dawa.


Industry Involvements     

1. Executive Commitee wREGA
(Malaysian Graphic Design Association ) – 2012-2014
2. Member of AGDA (Australian Graphic Design Association – 2011-present
3. Professional Member – MRM (Majlis Rekabentuk Malaysia) 2012- Present
4. Member of Badan Warisan – 2014-2015

2012 - 2013
Co-researcher in a Community Engagement Grant “Bengkel Seni Muzik untuk Golongan Muda, Guru dan Ibu Bapa/Orang Dewasa” RM10,000, APEX grant.

2014 – 2016
Lead Researcher for RCMO Grant “Developing visual graphic icons to reinforce and enhance Malaysian brand and identity for tourism Malaysia.” RM33,000 USM Short Term.

External Examiners    
Han Chiang College, 10 June 2014
KDU Petaling Jaya, 30 October 2014
KDU Penang, 18 November 2014


9 June - 20 July 2013
Wanita [MEX] Magazine Exhibition, Green Room, Georgetown Festival, Penang, Exhibitor.

 10- 30 October 2013
‘Modern Women” OASIS Exhibition, Muzium & Gallery Tunku Fauziah, Universiti Sains Malaysia, Penang, Malaysia. Exhibitor.

Feb. 26-Mar 3, 2006
“Fashion City Exhibition”,L’Oreal Melbourne Fashion Festival Adventure Program. http://mcdstudio.rmit.edu.au/projects/fashioncity.html. Federation Square, Melbourne. Australia.


Industry Involvements/projects

May 2009.
Documentary Photographer covering Artist’s Camp for “The Stony Rises Project” by Design Research Institute RMIT. The book has been published in 2010 and online info can be found at http://thestonyrisesproject.com

June 2012 -2013
Advisor for the creation documentation of Malaysian first Code of Practice (Standard) for Graphic Design with wRega’s President Mr. Zachary Ong, Advisor: Mr. David Berman, Mr. Muhamad Razif Nasruddin (will be launch in June 2013 by wRega).


Typography - Caption: Typography Class using Silk Screen Methods to print poster.
SEM 1 Dr. Zainurul

Kmail Yunus Design Workshop 11 Nov2016

Kmail Yunus Design Workshop 11 Nov2016

Phil Cleaver 28 September 2016

Phil Cleaver 28 September 2016

 Unwrapped Jun2016

Unwrapped Jun20162

Unwrapped Jun20163

Unwrapped Exhibition at Hin Bus

Dean List Students Nov 2015

Dean List Students - Nov 2015

IPS Logo designed by Dr.Nurul 2001

IPS logo Design by Dr. Nurul 2001


Zainurul-Ads-2012-web 01     


Zainurul-Lat-2012-w 02


Zainurul-Wanita-2012-w 03


Dr. Zainurul’s PhD’s series of collections about Malaysian Design Archives focusing on
Majalah Wanita, Kartun Lat, and Selection of Print’s advertisements.



zainurul pfolio 01


zainurul pfolio 02   001 

zainurul pfolio 03  002
zainurul pfolio 04  003